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Tara Energy Rates, Plans, and Coverage Area

Written By: David Cosseboom | Updated On: July 7th, 2025

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Quick Facts:
  • Tara offers a wide range of fixed-rate plans (12 to 60 months) for predictable billing and long-term savings.
  • Choose plans that offer free electricity during off-peak hours to cut costs based on your lifestyle.
  • You can easily upgrade any plan to 100% renewable energy for around $9.99/month.
  • Manage your account, track usage, and pay bills conveniently through their mobile app or online portal.

Meet Tara Energy

Tara Energy has been a trusted retail electric provider (REP) since 2002, serving residential and commercial customers in Texas, under the umbrella of Just Energy Group Inc. (a publicly traded company with 1.8 million customers across North America). With over two decades of experience in deregulated energy markets, they emphasize transparent pricing, competitive rates, and customer-focused service. Their website and customer testimonials highlight reliable digital tools, proactive communication, and quick enrollments, sometimes on the same day if you sign up before noon CT.

TARA Energy Plan Types

Plans and Pricing

Plan NameRatePlan TypeRenewableCancellation Fee
Sustainable Home Bundle - 12$0.1580 /kWh12 Months Fixed Rate32%$175.00Check Availability
Basics PTC - 36$0.1700 /kWh36 Months Fixed Rate32%$175.00Check Availability
Basics PTC - 24$0.1870 /kWh24 Months Fixed Rate32%$175.00Check Availability
Basics PTC - 60$0.1870 /kWh60 Months Fixed Rate32%$175.00Check Availability

*plans and pricing may vary by location.

Tara Energy focuses mainly on fixed-rate plans, but with interesting variations to suit different lifestyles:

Fixed‑Rate Plans (12–60 months)

These plans guarantee a stable per‑kWh rate for anywhere from 1 to 5 years, great for budget predictability.

  • Short‑term (12 mo): Ideal for renters or trial periods.
  • Medium‑term (24–36 mo): A balance of savings and flexibility.
  • Long‑term (up to 60 mo): For locking in low rates long-term.

Time‑of‑Use Style Plans

Time-of-use plans can offer significant savings during off-peak periods:

  • Weekends Free (12 or 24 mo): Free electricity from Fri 7 p.m. to Sun 11:59 p.m., perfect for weekend-heavy usage.
  • Nights Free (12 or 36 mo): Free energy from 9 p.m. to 7 a.m. daily, great for night-shift workers or night owls.

Usage‑Credit Programs

Some plans give you bill credits if your usage stays within predefined thresholds (e.g., 1,000–2,000 kWh/month), helping lower costs on moderate consumption.

Green Upgrade Add‑On

For $9.99/month, any plan can be upgraded to 100% renewable energy with JustGreen, a clean, eco-friendly option.

Coverage Areas: Where Tara Lights Up Your Life

Tara Energy primarily serves deregulated markets in Texas, including major cities like Houston, Dallas, Fort Worth, and smaller communities like Abilene and McAllen. They operate through local utility networks (TDUs) such as:

They also offer plans in Illinois and Ontario, Canada, though Texas remains their flagship market. Just enter your ZIP code to confirm availability at your address.

Types of Energy

Primarily a traditional electricity provider, Tara Energy also offers green-energy options. Every plan includes a share of renewable power, and for about $9.99/month, you can upgrade to their 100% JustGreen™ renewables plan. They also promote initiatives that support carbon offset and community-based green bundles.

Mobile App & Online Portal

Tara offers both a full-featured My Tara online portal and a mobile app (Android/iOS) updated as of June 20, 2025. Features include:

  • Pay bills in seconds via credit card.
  • Track usage hourly/daily to spot savings opportunities.
  • Set up auto-pay and get payment reminders.
  • View billing history to avoid late fees.

Users say it’s reliable for payments and gives clear prompts, with no hidden data tracking in the app.

Cancellation Fees & Satisfaction Guarantee

If you cancel a fixed-rate plan early, without moving, you’ll owe a flat $175 early termination fee, regardless of contract length. However, if you move outside their service area or cancel within the 3‑business‑day rescission window, no fee applies. They also offer up to a $150 reimbursement for cancellation fees charged by your previous REP, applied if you stay with Tara for at least 12 months.

Additional Perks & Interesting Info

  • Refer‑a‑Friend: Earn a $75–$100 credit for referrals once the new customer pays their first bill.
  • GoodBundle: Combines electric service with water‑filtration and carbon offsets—saves you up to 1¢/kWh.
  • SmartStat Thermostat Integration: Connect your Wi‑Fi thermostat to boost energy efficiency.
  • Payment Options & Financial Aid (for Texas customers): Deferred payment plans, level billing, low‑income assistance, and donated funds for qualified households.
  • Customer Feedback: Users rave about Tara’s no-surprise billing and friendly reps.

Why Choose Tara Energy?

Tara Energy brings a blend of stability, flexibility, and innovation. Whether you’re locking in a long-term rate, optimizing night or weekend usage, or choosing a renewable energy option, they’ve got you covered.
Their digital tools (portal, app, alerts) make managing your account easy and transparent. Meanwhile, value-packed extras like GoodBundle and referral bonuses add real savings.
They also back it up with clear cancellation terms, financial programs, and even fee reimbursements, all framed in a customer-first, supportive style.

If you’re looking for a provider with a solid mix of rate stability, smart usage plans, green options, and handy digital tools, and don’t mind committing to a fixed term, Tara Energy is a strong contender. Their innovative bundles and transparent policies really shine. Just be sure to pick the plan that matches your lifestyle and read the fine print, especially around usage and termination terms.

FAQs About TARA Energy

Who is Tara Energy?

Tara Energy is a retail electricity provider (REP) that serves homes and businesses in Texas, Illinois, and Ontario, Canada. They’ve been around since 2002 and are part of the Just Energy Group, a well-established energy company. Tara focuses on affordable, transparent plans with options for renewable energy.

Is Tara Energy a reputable company?

Yes! They’ve been in business for over 20 years and are backed by Just Energy, a publicly traded company. Customers praise their no-surprise billing and straightforward plans.

Does Tara Energy offer renewable energy?

Yes! You can add JustGreen to any plan for $9.99/month, which offsets 100% of your usage with wind and solar power.

How do I pay my Tara Energy bill?

You can pay via:
Credit/debit card (online or app)
Bank draft (ACH)
Mail (check/money order)
Phone (with a small fee)

Are there any hidden fees?

Nope! Tara is known for transparent pricing, but some plans have a small monthly base fee (e.g., $4.99). Always check the Electricity Facts Label (EFL) before signing up.

What’s the early termination fee?

If you cancel a fixed-rate plan early, you’ll pay $175. Variable-rate plans usually have no cancellation fee.

How long does it take to activate service?

If you sign up before noon, you may get same-day activation (where available). Otherwise, it usually takes 1–3 business days.

Are there discounts for seniors, military, or low-income households?

Tara doesn’t have exclusive discounts, but they sometimes offer promotional rates, check their website for deals.