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Think Energy! Plans, Pricing, and Coverage Area

Written By: David Cosseboom | Updated On: August 18th, 2025

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Quick Facts:
  • Outside of Texas, residential customers can cancel anytime without penalty, giving you flexibility and peace of mind.
  • All of their plans are fixed-rate, so your price stays stable and predictable throughout the contract term.
  • Many plans are backed by Renewable Energy Certificates (RECs), letting you power your home with clean, eco-friendly energy.
  • In deregulated Texas markets like Houston, Dallas, and Corpus Christi, they offer competitive fixed-rate electricity with clear pricing.

Meet Think Energy: More Than Just Power

Think Energy! is a retail electricity provider that focuses on simplicity, transparency, and customer empowerment. Licensed in 12 states and Washington, D.C., they focus on bringing competitive electricity plans to deregulated markets (where you can choose your provider). The company positions itself as a greener, more consumer-friendly option by offering straightforward plans and clear pricing structures without unnecessary confusion. Their mission is to give households reliable energy choices that support both their financial goals and their environmental values. Backed by a parent organization with experience in energy markets, Think Energy! blends industry stability with a modern, customer-first approach. Founded as a “purpose-driven platform,” they empower local Energy Advisors to build community relationships while offering traditional and clean energy options. We love their people-first vibe, no corporate coldness here!

Think Energy Plans: Simple and Smart

Plans and Pricing

Plan NameRatePlan TypeRenewableCancellation Fee
Think Clean 12 with Smart Thermostat Connected$0.1340 /kWh12 Months Fixed Rate100%$200.00Check Availability
Think Clean 12$0.1540 /kWh12 Months Fixed Rate100%$200.00Check Availability
Think Clean 36$0.1870 /kWh36 Months Fixed Rate100%$200.00Check Availability

*plans and pricing may vary by area. Plans based on Houston area.

Think Energy! offers a variety of plans designed to meet different household needs and lifestyles. They emphasize flexibility while also providing long-term stability.

  • Fixed-Rate Plans: These plans lock in your electricity supply rate for a set contract length (often 12, 24, or 36 months). That means no surprises on your rate when the market fluctuates, making it easier to budget with predictable bills.
  • Green Energy Plans: Many fixed-rate options come with 100% renewable energy, letting you enjoy rate stability while supporting clean energy initiatives.
  • Short-Term Options: Some plans are offered in shorter terms, ideal for renters, students, or anyone who prefers not to commit to a long contract.
  • Value Promotions: Think Energy! occasionally includes added perks like loyalty rewards or incentives for signing up online, giving you a little extra savings on top of your regular energy costs.
  • AutoSave (Game-Changer!): New in OH/IL/DC, expanding soon! This service automatically switches you between Think Energy’s personalized rate and your utility’s “Price to Compare”, whichever is lower. Zero fees, no penalties, and email alerts when switches happen. Perfect for the busy or forgetful!
  • Community Solar (Indirect): Through partners like Think Community Solar, you can support green projects without rooftop panels

Think Energy Coverage Areas

Think Energy! Coverage Map

Think Energy! is licensed to serve customers in 14 deregulated electricity markets across the U.S. Availability depends on which local utility delivers power to your home. Here’s a complete breakdown:

Texas (Major Cities & Utilities)

In Texas, Think Energy! operates as a full retail electric provider. Service is available anywhere within the four major transmission and distribution utility zones: Oncor, CenterPoint, AEP Texas, and Texas-New Mexico Power (TNMP).

That means you can sign up if you live in or around:

Essentially, if your home is in a deregulated part of Texas, there’s a good chance Think Energy! is an option.

Other States (Utility Service Regions)

Outside Texas, availability is tied to your local utility company. Here are the states and major utilities where Think Energy! offers service:

  • Connecticut – Eversource, United Illuminating
  • Delaware – Delmarva Power
  • District of Columbia – Pepco DC
  • Illinois – ComEd (Chicago metro)
  • Maine – Central Maine Power (CMP), Versant Power
  • Massachusetts – Eversource, National Grid, Unitil
  • New Hampshire – Eversource NH, Unitil, Liberty Utilities, NH Electric Coop
  • New Jersey – PSE&G, JCP&L, Atlantic City Electric, Rockland Electric
  • New York – Con Edison (NYC/Westchester), National Grid, NYSEG, RG&E, Orange & Rockland
  • Ohio – AEP Ohio, Duke Energy Ohio, Ohio Edison, The Illuminating Company (Cleveland), Toledo Edison
  • Pennsylvania – PECO (Philadelphia), PPL Electric (Allentown & NE PA), Duquesne Light (Pittsburgh), Met-Ed, Penn Power, Penelec, West Penn Power
  • Rhode Island – Rhode Island Energy

Energy Mix: Traditional Meets Green

Think Energy! provides electricity sourced from both traditional and renewable resources, depending on the plan you select. A highlight of their offering is the emphasis on renewable energy options, giving eco-conscious customers the ability to reduce their carbon footprint. Many of their plans include 100% renewable electricity backed by Renewable Energy Certificates (RECs), which help support the development of wind and solar projects across the country. For customers who prioritize clean energy, this makes Think Energy! a standout choice.

Think Smart (Texas Exclusive): An eco-friendly ecosystem that links your smart thermostat (Ecobee/Honeywell) to their grid. You earn $10/month for letting them make tiny temp adjustments during peak times, saving energy without sacrificing comfort.

Think Energy Mobile App

Think Energy! provides a user-friendly online account portal, and depending on your location, access to a mobile app that makes managing your service easy. Through the app, you can pay your bill, track your energy usage, view plan details, and set up reminders. For customers who like to monitor their consumption closely, these digital tools make it easier to stay on top of usage patterns and find ways to conserve energy and lower costs.

Cancellation Fees and Satisfaction Guarantee

One of the nice things about Think Energy! is that their approach to cancellation is straightforward, but it does depend on where you live. If you’re a residential customer outside of Texas (for example in states like Connecticut, Pennsylvania, or Illinois), you can usually cancel at any time without paying a cancellation fee. This makes it easy to switch plans if your needs change or if you move.

In Texas, things are a little different. Because Texas is a fully deregulated retail electricity market, most fixed-rate plans come with an early termination fee (ETF) if you cancel before the end of your contract. These fees are typically spelled out clearly in the plan details often $200, depending on contract length. If you stick with your plan through its full term, you won’t have to worry about any penalties.

For commercial customers in any state, early termination fees are also standard, since business contracts are more customized and tied to fixed supply terms.

As for a satisfaction guarantee, Think Energy! doesn’t advertise a special 30-day or risk-free trial period. What you do get, however, is the standard consumer protection that allows you to rescind an enrollment within a few business days (the exact window varies by state law). Beyond that, their “no cancellation fee” policy in many states already acts as a built-in safety net, you’re not locked into a plan if you change your mind.

Extra Perks & Innovations

  • Refer & Earn Program: Refer friends → get energy rebates! Refer 3 = 10% bill credit; 20 = 100% credit (up to $2,000/year).
  • Think Local: Grassroots projects supporting community energy initiatives.
  • Think+ Network: A passionate community of Energy Advisors focused on education, not pushy sales.
  • Energy Podcast: Their thinkenergy podcast explores trends (like 2025’s politics → affordability focus), showing industry smarts.

Why Choose Think Energy!

Think Energy! is a strong choice if you’re looking for an energy provider that combines stable pricing with eco-friendly options. Their renewable energy focus allows customers to make a positive environmental impact without sacrificing cost predictability. Add in their satisfaction guarantee, easy account management, and flexible plan options, and you get a provider that’s designed to make energy shopping less stressful. Whether you’re most concerned with locking in a long-term rate, supporting sustainability, or just wanting a simple, reliable plan, Think Energy! delivers a well-rounded package.

  1. Tech That Cares: AutoSave ensures you never overpay, while Think Smart rewards you for going green.
  2. True Flexibility: Switch plans penalty-free, unheard of in energy!
  3. Clean Energy Advocacy: They’re investing in renewables and grid modernization for a greener future.
  4. Human Touch: Local advisors + slick app = support that feels personal, not robotic.

FAQs About Think Energy

Is Think Energy a green energy provider?

They offer both traditional and renewable energy plans, depending on your location. In Texas, their Think Smart program rewards customers for reducing energy use during peak times. Some states also have community solar partnerships for indirect green energy support.

Are Think Energy’s rates competitive?

Yes! Their fixed-rate plans often beat local utility prices (e.g., in CT, Think Basic was 9.31¢/kWh vs. Eversource’s 9.75¢). AutoSave ensures you never pay more than the utility’s default rate.

Are there hidden fees?

No early termination fees (cancel anytime)
No surprise charges (rates are clearly listed)
No deposit required (for most customers)

How do I pay my bill?

Options include:
AutoPay (recommended for discounts)
– Credit/debit card
– Bank transfer
– Mail-in check

Can I use a smart thermostat with Think Energy?

Yes! In Texas, their Think Smart program works with Ecobee & Honeywell thermostats. You’ll earn $10/month for allowing small, automated adjustments during peak demand.

Does Think Energy offer referral bonuses?

Yes! Their Refer & Earn program gives:
10% bill credit for 3 referrals
100% bill credit (up to $2,000/year) for 20+ referrals

Are there any sign-up bonuses?

Some plans include gift cards (e.g., $100 after 6 months with Think Simple). Check current promotions!

About the Author

David Cosseboom Author Image

David has been an integral part of some of the biggest utility sites on the internet, including InMyArea.com, HighSpeedInternet.com, BroadbandNow.com, and U.S. News. He brings over 15 years of experience writing about, compiling and analyzing utility data.